I’m someone you can easily call a growth hacker for life, since I first got into online marketing when I was 12 and really into building websites. A happy accident of gaining my first affiliate income led into affiliate marketing career for next 10 years before switching that path to consulting and later startups.

I love building great things from scratch so the startup environment feels like a natural place for me to be. My latest adventure was the Nordic home-cleaning startup Freska, which I helped to scale from 700k to 13M in 2 years, and those learnings I’m more than happy to bring into Icebreaker’s community.

Besides being super into growth and marketing I also enjoy good restaurants, low-budget horror movies and playing multiple instruments.